Meeting ALCEA Sales Force 2010

 

On 14th and 15th May 2010 it was held at Riccione Nautico Hotel the 6th meeting of "ALCEA Sales Force”.

The guideline of this important meeting has been summarized in the slogan:
                             "Learning to accept change"

For the first time indeed ALCEA and PULVERIT companies have gathered in this meeting their commercial structures, uniting the market of liquid and powder coatings, uniting their targets in a common project, in order to face the market with a renewed and winning strength of group.

The sales directions of both companies, represented by Mr. A. Mazzoleni for Alcea and by Mr. A. Perelli for Pulverit, will work in synergy at business strategies level, united by a common interest: to increase their market share in general industry segment and strengthen their positions in all other industry sectors.

Nearly 100 participants, including agents, officers, and managers, lived with enthusiasm this important event, that saw them as protagonists in building a great team.
The following day of work saw as usual the day reserved to ALCEA, a company engaged in important structural changes with ambitious targets for immediate future.

The Commercial Director Mr. A. Mazzoleni presented the new corporate structure, with important changes not only at commercial level. Indeed it was presented the new industry commercial manager Mr. Bazzucco and the new south Italy area manager Mr. Barazzetta; it became also part of ALCEA family the new key accounts in the persons of Mr. Zanella and Mrs. Anna Morini, dedicated to management of important industrial customers.

It was presented the new commercial structure of ALCEA France, and the projects of Mr. Daniele Gianelli, its new commercial director; it was shown the progress of ALCEA Polska and of ALCEA Czech Republic; and finally Mr. Davide Camoletti's and Mr. Di Gennaro's testimonials regarding common experiences of ALCEA and PULVERIT in Romania and in Italy.

In completion to commercial initiatives, the responsable of Tinting Service, Mr. Marco Mazzoleni, explained all latest news concerning dispenser and tinting solutions, with a very important announcement: we started developing for all our tinting systems a new and more modern ALCEA software.

It was presented also the new marketing manager, in the person of Mr. Tarquini, engaged in bringing an important contribution to the growth of corporate image, and participating as well actively with aimed actions to market growth: target for years 2010/2011 is a restyling of building sector line dedicated to house and DIY, with new packaging, new price-lists, new advertising and new products.

Completing the picture of changes and innovations it was presented the new position of the financial director, in the person of Dr. Peter Garcea, who will look after the financial management of the companies of the whole group.

ALCEA is implementing important changes in its interior, even by extreme changes of roles and way of thinking. The target is to renew and rejuvenate management for granting the necessary turnover and continuity in medium term.

ALCEA wanted to give in this meeting a strong signal to all its agents: together we win, the team is strong, the crisis will bring us merits: let us gather them all together through our future successes.

Thanks to entrepreneur Ing. Carlo Parodi, who allows us to realize all this, and, more than ever, gives us the chance to pursue a dream: to see ALCEA not only No. 1 in Italy, but between the leading companies in Europe and worldwide.

Thanks Carlo ... ... we shall not disappoint you.

 2010-05-24